Oddmakers at Odds: Finding Value in Market Factors (Part 1)

Written by Drew Borland of SportSource Analytics In a previous article, “Do Sports Betting Trends Have Value”, the moral of the story was that raw win/loss ATS trends do not have value and simply are not predictive. Winning and losing a bet is a binary proposition that is not subject to gradation. Evaluating trends and […]

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Do Sports Betting Trends Have Value?

Written by Drew Borland of Sport Source Analytics In sports, trends and streaks are part and parcel to any good storyline. Whether it’s seeing if Alabama can be dethroned or Tom Brady has another Super Bowl run in him, streaks increase engagement. It is ingrained into our psyche. We are frequently biased towards wanting (or […]

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